Italian-Inspired Allegretto Winery Workshop

Lauren Fair

KERI KETTERER OF ALWAYS YOURS EVENTS

MARTHA STEWART WEDDINGS

BOWS & ARROWS FLOWERS

June 1-4, 2021
Paso RObles, CALIFORNIA

A luxurious, ALL-INCLUSIVE WORKSHOP EXPERIENCE SET IN THE ITALIAN INSPIRED VINEYARDS OF ALLEGRETTO WINERY

Our photography workshops are focused on building a thriving, life-giving, profitable business & working with your dream clientele. We share classroom-style business + art topics, and combine knowledge of this amazing industry with hands-on shooting in some of the most beautiful locations on earth. We adore the genuine connections that are made at our annual workshops and are honored to create experiences that inspire, recharge and breathe new life into your business. 

Join us for the Lauren Fair Workshop in California: June 1-4, 2021! Our host venue, Allegretto Winery & Vineyards, is set in rolling hills & olive groves and immerses you in an authentic Tuscan experience.

Carefully curated to pack in so much business + artistic knowledge alongside community building, stunning editorial shoots, class time and an experience unlike any other. This is a business-heavy workshop with topics focusing not only on how to capture beautiful photos, but how to market and create a thriving business that will stand the test of time. Both film + digital photographers are welcome.

With gorgeous styling and design by top celebrity stylist & planner Keri Ketterer of Always Yours Events, you'll leave with stunning images to elevate your brand. We also have incredible sponsors, as well as packed sessions covering a multitude of topics both business + art. This workshop is guaranteed to take your business to a higher level as you soak in the magic we'll create together.

While we can't make it to Italy yet, we're bringing you the most authentic and immersive Italian venue to bring all that Italian magic to you in the USA! We'll share meals, capture stunning editorial shoots styled by Keri Ketterer of Always Yours Events, and you'll leave equipped to transform your business. Sarah Schreiber, editor of Martha Stewart Weddings, will share a virtual 1 hour talk on publication & editorial content as well as a Q & A. Keri will also share on working seamlessly with wedding planners, designers and florists to create flawless images for your couples and elevate your wedding work. 

OVERVIEW

Lauren Fair Workshop

June 1-4, 2021
ALLEGRETTO WINERY,
PASO ROBLES, CALIFORNIA

ITALIAN INSPIRED AT ALLEGRETTO WINERY

Topics Covered:

Building a Highly Profitable Business, Defining your Style, Booking Destination Weddings, Elevating your Brand to the Luxury Level, Creating a Lifestyle you Love, Capturing Light, Film Techniques, Developing an Associate Photographer Program, Shooting Editorially, Crafting your Ideal Clientele, Natural Posing, Documenting Emotion, Curating your Portfolio, Shooting Hybrid, Reaching the High-End Wedding Market, Developing Vendor Relationships, Marketing Strategy, Pricing, Finding your Artistic Voice & much more.

JUNE 1-4, 2021
PASO ROBLES, CA

ALL MEALS, SHOOTS, ACCOMMODATIONS + CLASSES INCLUDED DURING WORKSHOP

Lauren's ability to build a luxury brand has translated to a top wedding photography business, sought after throughout the USA and beyond. She absolutely loves connecting with creatives on how to encourage them in their own artistry and business journey. This workshop is open to both film + digital photographers! 

Space is limited for this workshop. Please use the links and form below to read more details + reserve your spot in California with us!



THE DETAILS

See what past attendees have to say

KIND WORDS

“Life CHANGER! Attending a Lauren Fair Workshop was by far the BEST decision I made for not only my photography business, but also for myself. You can watch as many YouTube videos on photography as you want... but what it comes down to is actual real-life, hands-on experience in the photography world by someone that inspires you. That is exactly why I decided to attend a Lauren Fair Workshop. I walked away feeling like I could conquer all the DREAMS I had set for myself and I also walked away feeling so much more confident in myself. Lauren truly puts her heart and soul into her workshops leaving her attendees with an experience that you just can’t experience from anyone else in the industry. Lauren is one of the most humble, inspiring, kindest people I have ever met and she is someone you want to surround yourself with because she gives so much joy and love to everyone around her. Words can’t describe how fast my business transformed after attending the European Inspired Autumn Workshop. If you’re ready to take your business to the next level that you’ve always dreamed of, look no further, just attend one of Lauren’s workshops and I promise you will never be happier.” 
~Jordan Joseph Photography


“I recently attended the Lauren Fair Cairnwood Estate workshop, and am completely blown away at my experience! I have attended multiple workshops in the past and can say that this one has been the best hands down. Lauren and Tim are so caring and kind and the information they give is invaluable. They touched on every subject from email replies, websites, attracting the right clients, posing, pricing, film, and so much more! I cannot wait to implement everything I've learned. The classroom portion in itself was so worth it to me, but to top it all off we had the most insanely beautiful styled shoot afterward which is going to be such a beautiful addition to my portfolio. Lauren took us through each portion of the shoot and gave us information on her camera settings and how she directs her couples and it was awesome to see her in action! At the end of the day we were treated to a delicious candle-lit catered dinner where we got to converse and connect with her, Tim, and all of the other attendees. I am so happy and grateful that I attended her workshop and wish I could go to them all! If you are on the fence about attending a Lauren Fair workshop, my advice to you is to just do it! You won't be disappointed!"
~Rebecca Theresa Photography

"What an incredible and refreshing experience attending the Lauren Fair workshop. Lauren and her husband, Tim, were so welcoming and humble and were a complete open book for us to learn from. I loved the classroom portion where they taught us, but also showed us their actual work and process and help us completely understand. As a new film shooter, I had MANY questions, and they were always willing to answer with patience. My favorite part was the styled shoot. It was totally over the top with so much content to photograph. I love that this portfolio building experience had so many different options and I will have many new film images to showcase!"
~Fulleylove Photography

Thank you for yesterday’s incredible workshop. You were both amazing! You provided so much useful information and insight. I am in the midst of redoing my website and so many of your topics were beyond useful and helped me solidify some areas where I was unsure.  
The styled shoot was absolutely stunning and what photography dreams are made of!!! Your direction to the attendees was fantastic and really helped it not feel overwhelming by the number of shooters. Thank you again for your warmth, knowledge and impeccable sense of taste." ~Laura Rose Photography

 

BACK

The Location

Monday, November 2

+ Arrive to Hotel Domestique,
check in to your cozy room
+ First Afternoon Session
+ Welcome Dinner in the Courtyard

Tuesday, November 3

+European Continental Breakfast
+Morning Class Time
+Lunch
+Full Wedding Styled Shoot
+Dinner
+Firepit Q&A with Autumn Drinks

Wednesday, November 4

+European Continental Breakfast
+Morning Wedding Editorial Shoot
+Checkout, Goodbyes



If you're like me, 2020 has been a year of wishing for European travel to open back up to us again. 

We've been carefully seeking out the most European-inspired locations this year in order to bring that beautiful charm to our fall workshop.

The incredibly luxurious, stunning Hotel Domestique, set in the Blue Ridge Mountains south of Asheville, NC and north of Greenville, SC, is reminiscent of a Tuscan auberge. With European courtyards and fountains, and incredible mountain views, our home away from home will inspire you with fresh mountain air and beautiful views in every direction.  

We'll be  working with a world-class team to bring stunning European editorial shoots to life. Bring your film or digital cameras - both are welcome! 


Is It For Me?

 We know there are many workshops out there, but we truly believe our community is something special. 
If you're looking to break into the luxury or destination wedding markets, are feeling stuck in your current business, are unsure of how to reach the next level of clients - this workshop is for you. 

More than just pretty shoots, our workshops are packed with game-changing techniques  to elevate your brand and breathe life into your work. If you're looking for hard-hitting business tactics as well as breathtakingly beautiful editorial shoots, you've come to the right place!  Our workshops are a warm and personal space to dive deeper into your dreams. 

I'm not one for "fluff." If you are ready to head into the sure-to-be-crazy 2021 season equipped with tools to elevate your business, we'd be delighted to have you join us. 

Schedule

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View MORE DETAILS & FAQ's

DETAILS & SCHEDULE

Question: Is our room included in the workshop rate?

Answer: YES! Your workshop signup includes accommodations for November 2 and 3, and breakfast, lunch and dinner onsite at the beautiful Hotel Domestique depending on the day's schedule. Rooms will be two queen beds and you will share a room with a friend or fellow attendee. If you would prefer a solo room, you may request one pending an additional room fee and room availability. You may request your roommate as well, if traveling with a friend!

Question: What is the Payment Schedule?

Answer: The Workshop Payment will be divided into two 50% payments: 50% upon signing up and 50% 30 days prior to the event. The Workshop is nonrefundable but completely transferrable to another photographer. 

Question: Can you share safety measures you'll have in place?

Answer: With such a small group, we'll ask for your cooperation in ensuring the safety and enjoyment of our time together. We'll be following recommended safety procedures fully. We will also ask you to only attend the workshop if you are healthy and well. Our workshop locale is in a remote, controlled environment in the mountains and is following all recommended CDC guidelines. 

Question: If my spouse / business partner wants to attend, can you offer a same-studio discount?

Answer: We are not able to offer same studio discounts at this time, due to the very intimate group size. 

Question: Do I have to shoot film to attend the Lauren Fair Workshop?

Answer: Not at all! I am a hybrid photographer and shoot both mediums. Film & digital shooters are welcome here! While I will share some topics related to film, it will be in a way that all photographers can benefit from. 

Question: Where do I sign up?

Answer: Sign up below! Spots are very limited. We cannot wait to welcome you to a cozy mountain experience and create magic in the Blue Ridge Mountains together! 

BACK HOME

Sign Up!

More Details

The

One of Lauren's favorite parts to hosting workshops? Finding the most spectacular locations in the world to bring to you! Allegretto Vineyard Resort is one of the most truly authentic Italian hotel venues in the US. With rolling vineyards, lavender fields, olive groves, a real Italian wedding chapel, and stunning architecture at every turn, you'll feel as though we traveled to Italy together! Incredible, authentic Italian food and wines are part of Allegretto's signature, and we'll have endless vignettes for our shoots. 

Location

“Life CHANGER! Attending a Lauren Fair Workshop was by far the BEST decision I made for not only my photography business, but also for myself. You can watch as many YouTube videos on photography as you want... but what it comes down to is actual real-life, hands-on experience in the photography world by someone that inspires you. That is exactly why I decided to attend a Lauren Fair Workshop. I walked away feeling like I could conquer all the DREAMS I had set for myself and I also walked away feeling so much more confident in myself. Lauren truly puts her heart and soul into her workshops leaving her attendees with an experience that you just can’t experience from anyone else in the industry. Lauren is one of the most humble, inspiring, kindest people I have ever met and she is someone you want to surround yourself with because she gives so much joy and love to everyone around her. Words can’t describe how fast my business transformed after attending the European Inspired Autumn Workshop. If you’re ready to take your business to the next level that you’ve always dreamed of, look no further, just attend one of Lauren’s workshops and I promise you will never be happier.” 
~Jordan Joseph Photography

“I recently attended the Lauren Fair Cairnwood Estate Workshop, and am completely blown away at my experience! I have attended multiple workshops in the past and can say that this one has been the best hands down. Lauren and Tim are so caring and kind and the information they give is invaluable. They touched on every subject from email replies, websites, attracting the right clients, posing, pricing, film, and so much more! I cannot wait to implement everything I've learned. The classroom portion in itself was so worth it to me, but to top it all off we had the most insanely beautiful styled shoot afterward which is going to be such a beautiful addition to my portfolio. Lauren took us through each portion of the shoot and gave us information on her camera settings and how she directs her couples and it was awesome to see her in action! At the end of the day we were treated to a delicious candle-lit catered dinner where we got to converse and connect with her, Tim, and all of the other attendees. I am so happy and grateful that I attended her workshop and wish I could go to them all! If you are on the fence about attending a Lauren Fair workshop, my advice to you is to just do it! You won't be disappointed!" 
~Rebecca Theresa Photography

"What an incredible and refreshing experience attending the Lauren Fair workshop. Lauren and her husband, Tim, were so welcoming and humble and were a complete open book for us to learn from. I loved the classroom portion where they taught us, but also showed us their actual work and process and help us completely understand. As a new film shooter, I had MANY questions, and they were always willing to answer with patience. My favorite part was the styled shoot. It was totally over the top with so much content to photograph. I love that this portfolio building experience had so many different options and I will have many new film images to showcase!" 
~Fulleylove Photography

Thank you for the incredible workshop. You were both amazing! You provided so much useful information and insight. I am in the midst of redoing my website and so many of your topics were beyond useful and helped me solidify some areas where I was unsure.  
The styled shoot was absolutely stunning and what photography dreams are made of!!! Your direction to the attendees was fantastic and really helped it not feel overwhelming by the number of shooters. Thank you again for your warmth, knowledge and impeccable sense of taste."
~Laura Rose Photography

 


KIND WORDS FROM PAST ATTENDEES

BROWSE LAUREN'S WORK

The Location

Tuesday, June 1
+3-5 pm: Arrive to Allegretto, check in
+6 pm: Welcome Dinner in the Olive Grove

Wednesday, June 2
+9am -12pm Class Time
+12-1:30pm: Lunch
+2-3pm: Class Time
+3:30-6:30pm: Italian Inspired Elopement Shoot
+7 pm: Dinner, Post-dinner drinks, relax

Thursday,  June 3
+9am-12pm - Class Time
+12-1:30 Lunch 
+1:45 Guest Speaker  
+3-7 pm Italian Villa Full Wedding Editorial Shoot
+7:30-9:30 pm Dinner 

Friday, June 4th
+Checkout, Hugs + Goodbyes

It's no secret that I LOVE Italy. It's one of the most beautiful countries in the world. While we are still restricted from being in Italy, we are thrilled to bring you to this immersive resort with all the charm and authenticity of a true Italian hotel! 

Allegretto Vineyard Resort in Paso Robles is full of charm that makes it so special: mature olive groves, vineyards, lavender fields in bloom in June, an authentic Italian wedding chapel, beautiful courtyards and authentic Italian food and wine. You'll be so inspired by this location, as I have been - and will be able to create beautiful European inspired imagery! View a prior editorial shoot at Allegretto here.

The nearest major airports to Allegretto are the San Francisco International Airport about 190 miles away or the Los Angeles Airport (LAX) about 200 miles away. The Santa Barbara airport is also closest at 129 miles away, or the San Jose airport at 160 miles away. Making a trip out of it? The beautiful coast of Big Sur is just a hop, skip & a jump away from our location!


Is It For Me?

 We know there are many workshops out there, but we truly believe our community is something special. 
If you're looking to break into the luxury or destination wedding markets, are feeling stuck in your current business, are unsure of how to reach the next level of clients - this workshop is for you. If you're transitioning to film and want a safe space to learn, to uplevel your current processes and workflows - this is the place for you. 

More than just pretty shoots, our workshops are packed with game-changing techniques  to elevate your brand and breathe life into your work. If you're looking for hard-hitting business tactics as well as breathtakingly beautiful editorial shoots, you've come to the right place!  Our workshops are a warm and personal space to dive deeper into your dreams. 

Schedule

WORKSHOP DETAILS


“I recently attended the Lauren Fair Cairnwood Estate workshop, and am completely blown away at my experience! I have attended multiple workshops in the past and can say that this one has been the best hands down. Lauren and Tim are so caring and kind and the information they give is invaluable. They touched on every subject from email replies, websites, attracting the right clients, posing, pricing, film, and so much more! I cannot wait to implement everything I've learned. The classroom portion in itself was so worth it to me, but to top it all off we had the most insanely beautiful styled shoot afterward which is going to be such a beautiful addition to my portfolio. Lauren took us through each portion of the shoot and gave us information on her camera settings and how she directs her couples and it was awesome to see her in action! At the end of the day we were treated to a delicious candle-lit catered dinner where we got to converse and connect with her, Tim, and all of the other attendees. I am so happy and grateful that I attended her workshop and wish I could go to them all! If you are on the fence about attending a Lauren Fair workshop, my advice to you is to just do it! You won't be disappointed!"
~Rebecca Theresa Photography

"What an incredible and refreshing experience attending the Lauren Fair workshop. Lauren and her husband, Tim, were so welcoming and humble and were a complete open book for us to learn from. I loved the classroom portion where they taught us, but also showed us their actual work and process and help us completely understand. As a new film shooter, I had MANY questions, and they were always willing to answer with patience. My favorite part was the styled shoot. It was totally over the top with so much content to photograph. I love that this portfolio building experience had so many different options and I will have many new film images to showcase!"
~Fulleylove Photography

Thank you for yesterday’s incredible workshop. You were both amazing! You provided so much useful information and insight. I am in the midst of redoing my website and so many of your topics were beyond useful and helped me solidify some areas where I was unsure.  
The styled shoot was absolutely stunning and what photography dreams are made of!!! Your direction to the attendees was fantastic and really helped it not feel overwhelming by the number of shooters. Thank you again for your warmth, knowledge and impeccable sense of taste." ~Laura Rose Photography

 

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Lauren FAIR

MEET THE SPEAKERS

Together with my husband Tim, we have been photographing exquisite weddings all over the globe for the past ten years, and are known for our signature iconic, joy-filled, romantic style.  

I have gratefully been named one of the top Photographers in the World by BRIDES and one of the 100 Most Influential + Inspiring People in the Wedding Industry by The Knot. 

We have built our business over the past ten years to be both highly profitable and one that brings us and our clients joy. I have a business background and am so passionate about helping photographers and artists tap into the simple principles of connecting to your dream clients. I can't WAIT to meet you, give you a hug, share a meal together, talk over all things business and photography, and create beauty together! 

Being a photographer can be isolating - but it doesn't have to be. I believe strongly in the power of community and that there are no secrets - only strategies you haven't learned yet.  

KERri ketterer of always yours events

SARAH SCHREIBER, EDITOR OF MARTHA STEWART WEDDINGS

Sarah Schreiber is the Digital Editor at Martha Stewart Living and Martha Stewart Weddings, where she manages real weddings coverage. She loves that her job connects her with so many people worldwide and appreciates the role she plays in shaping the weddings of tomorrow. Sarah is also excited by the always-evolving media landscape and enjoys finding new ways to connect with and delight the Martha audience.

Sarah is a graduate of Barnard College—Martha's own alma mater—and currently resides in Montclair, New Jersey, where she shares a sunny apartment with her fiancé, Zach.

She'll be joining us virtually to share a live presentation on publication tips and connecting with editors, as well as time for
Q&A!

Hello! I’m Keri Ketterer Walter, owner, planner, designer and chief celebration enthusiast at Always Yours Events.

My life-long passion for planning began at fourteen, working at my family’s charming inn on Cape Cod as it hosted events and guests from around the globe. In 2014, I left a major luxury planner and caterer to bring AYE to life and am proud (and humbled) to have since been named one of the USA’s leading tented wedding experts and 2019’s Best Wedding Planner of Boston by Boston Magazine.

With over a decade of experience in the wedding industry (as of 2020), executing 300+ successful weddings and celebrations, and more than twelve years’ experience within the hospitality industry, my enthusiasm continues to grow, as does my love of sharing this wealth of experience with my wonderful clients.

Photo Credit: Rachel May

Lauren Fair ALLEGRETTO WORKSHOP DETAILS 

June 1-4, 2021



INCLUDED:


$5900
 

Please Note:
Your initial deposit is nonrefundable, but is transferrable! By signing up for this workshop using the above form and paying the deposit, you agree to pay the deposit amounts on time as specified by Lauren Fair Photography.




All Meals, Shoots, Class Time, Luxury Accommodations, Welcome Dinner & Events Included!

1/3 due at sign-up ($1966 + 3% CC fee)

Final payments will be due 60 days before the workshop, on April 1, 2021.


*TWO FULLY DESIGNED EDITORIAL WEDDING SHOOTS
*WELCOME DINNER
*DAILY LEARNING SESSIONS WITH LAUREN & GUEST SPEAKERS
*DELICIOUS ITALIAN MEALS EVERY DAY
*BEAUTIFUL GUESTROOM ACCOMMODATION ONSITE
(LUXURY 2 QUEEN BED SUITES;
PAIRED WITH ATTENDEE OF SAME GENDER)  or SOLO KING SUITE (upgrade*)

Please email us at info@laurenfairphotography.com with any questions! 

P: 610.389.1738

E: info@laurenfairphotography.com